WhatsApp Business Integration: Turn Your Website into a Lead Machine

In South Africa, WhatsApp isn't just a messaging app — it's how business gets done. Over 95% of smartphone users in SA have WhatsApp installed, and many prefer it over email or phone calls for business enquiries.

Why WhatsApp on your website:

• Lower barrier — Clicking a WhatsApp button is less intimidating than filling out a form
• Instant connection — The customer gets a response faster, you get a lead faster
• Familiar interface — Customers are already comfortable with WhatsApp
• Mobile-first — Perfect for the 70%+ of visitors on mobile
• Conversational — Easier to qualify leads through natural conversation

How to implement:

1. Floating WhatsApp button A persistent button in the bottom-right corner of your site. One tap opens a WhatsApp chat with a pre-filled message.

2. Strategic CTA buttons Place "WhatsApp Us" buttons next to pricing, services, and contact sections — where buying intent is highest.

3. Pre-filled messages Set up the link to pre-populate a message like "Hi, I'm interested in your [service] and would like a quote." This saves the customer effort and gives you context.

4. WhatsApp Business API For higher volume businesses, use the WhatsApp Business API for: - Automated welcome messages - Quick replies for common questions - Business hours auto-responses - Catalog sharing

Best practices:

• Respond within 5 minutes during business hours
• Set up auto-replies for after hours
• Use WhatsApp Business (not personal) for the professional profile
• Track how many leads come through WhatsApp vs other channels
• Don't spam — only message people who initiated contact

The numbers:

Our clients who add WhatsApp integration to their websites see an average 35-50% increase in enquiries compared to contact forms alone. It's the single highest-impact addition you can make to a South African business website.

Want WhatsApp on your site? We include WhatsApp integration as standard in every website we build.