Website Maintenance: Why "Set and Forget" Kills Your Online Presence

Many business owners treat their website like a billboard — pay once, put it up, forget about it. But a website is more like a car: it needs regular maintenance to perform well and stay safe.

What happens to unmaintained websites:

• Security vulnerabilities — Outdated software gets hacked. WordPress sites are particularly vulnerable.
• Broken features — Browser updates can break old code. What worked in 2024 might not work in 2026.
• SEO decay — Google favors fresh, updated content. A stale site gradually drops in rankings.
• Outdated information — Wrong phone numbers, old prices, discontinued services. This costs you leads and trust.
• Performance degradation — As web standards evolve, old sites get slower relative to modern ones.

Essential maintenance tasks:

Monthly: - Check all forms and contact methods work - Review Google Analytics for issues - Update any CMS software and plugins - Check for broken links - Review and respond to any Google reviews

Quarterly: - Update content with new services, projects, or team members - Review SEO performance and adjust strategy - Test site speed and fix any performance regressions - Check mobile experience on current devices

Annually: - Full design and content audit - Competitor analysis — has the market changed? - Technology review — should you rebuild or upgrade? - SSL certificate renewal (usually automatic)

The Pixaloom difference:

Our websites are built with Next.js and deployed on Vercel, which means: - No plugins to update or break - Automatic SSL renewal - CDN-cached pages that stay fast - Version-controlled code that can be rolled back instantly

We offer maintenance packages for clients who want ongoing peace of mind. Because a website should be an asset, not a worry.

When was the last time you checked your site? Send us your URL for a free health check.